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The name game ... recognition is always good


Sheriff candidate John Minchew rolls out his campaign advertising; taking it to the streets.

Name recognition is said to be the gold standard in politics. Some will tell you good or bad…as long as you spell it right, any name recognition is good.

Well, the vehicle by which the name is arriving has taken on a whole new meaning. Billboards, although costly, are not all that uncommon; newspaper ads and television commercials are expensive but routine. However, a candidate in the 2012 sheriff’s race has put a whole new spin on his advertising dollar by taking it to the streets.

Last week at an Andy Meyers meeting where the sheriff’s chief deputy was scheduled to be the guest speaker, upstart sheriff’s candidate John Minchew arrived with a police looking vehicle striped out with “John Minchew for Fort Bend Sheriff 2012”. It was such a shocker that sheriff’s employees walking by it, stopped, stared, and then took pictures with their cell phones. Those same employees could be seen making calls, then taking more pictures, right there in the middle of the parking lot. One guy, in uniform, was careful to get the license plate in focus. Makes you wonder what that is all about, huh?

When everyone got inside, the meeting was late getting started because the featured speaker, the sheriff’s chief deputy, who is also a candidate for sheriff in 2012, suddenly had an emergency and was unable to attend. Hopefully this Tuesday night he will not be scared away by the latest in rolling billboards and come speak to the residents of Precinct 3; what is hailed to be the largest Republican voter base in the county.

Guess name recognition has different affects on different people, but as of last Tuesday the name game has started rolling and is being photographed like a princess in a parade.

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